Emma Knox

Ms. Emma Knox

Chief Executive Officer, Vitality Health International

Emma Knox is the CEO of Vitality Health International, a division of the South African-founded, global financial services organisation Discovery Limited. She leads the expansion of the Discovery Group’s health insurance and Vitality offerings to the rest of Africa.


Emma has demonstrated skills in pharmaceutical and commercial healthcare. Her 18 years’ experience in the pharmaceutical industry spans sales and marketing, and growing market access in the United Kingdom, Europe, Asia pacific and sub-Saharan Africa.


A graduate of the University of Oxford, Emma was the Country Manager for Pharma and Vaccines at GlaxoSmithKline (GSK) South Africa between 2018 and 2022. She was also Vice President of the Innovative Pharmaceutical Association South Africa (IPASA). With a passion for access to quality healthcare, Emma has worked for Project HOPE Foundation, a non-governmental organisation, and sits on the board of Save the Children South Africa.